Getting caught up one some blogging, I just had to comment that I loved Mitch Joel's "Burn the ships!" motif in his talk at the Canadian Marketing Association conference back in May. He started this with a post back in September, "It's Time For Marketers to Burn the Ships" but this was that motif given form in a presentation. Now, I wasn't there at the CMA to hear it, but I did read the reports and I've consistently heard great things about Mitch's presentations. I'm sure it was fun.
I just like the slogan... "burn the ships!" What a great way to express the need to plunge into the new world and dive deeply.
Anyway, kudos to Mitch for coming up with a memorable way to frame the whole discussion. (And yes, Mitch, given that we're only about 1.5 hours apart, one of these days I will have to finally hear you present!)
