Those are the questions addressed today by Jen Lopez in a great post over on SEOMoz entitled "The Social Media Marketer's SEO Checklist". She makes a key point right at the beginning (my emphasis added):
Normally in the SEO world, links are like money in that the larger the bill (more authority), the more powerful it is. So for a long time, most SEOs blew off links from social sites like Twitter and Facebook since they didn't have much direct SEO value because the links are almost always nofollowed. Now that we know that Google and Bing use Twitter and Facebook to influence regular search results, it's time to start thinking about how the person in charge of Social Media can start to think like an SEO as well.
The post itself is loaded with links to learn more about SEO and various related topics and strategies.
It's a great post and one that anyone working with social media should read. (The comments are good to read, too.)
Thanks, Jen, for writing this piece!
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