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2 posts from April 2015

FIR On Technology, Episode 4 - How To Make Your Website Mobile-Friendly

FIR On Technology logoHow do you make your website “mobile-friendly”? Given Google’s impending April 21, 2015, deadline to start using mobile-friendliness as a ranking factor for mobile search results, what can you do both in the short-term and in the longer-term to both provide the best experience for mobile users - and also retain your Google search result ranking?

In this fourth episode of “FIR On Technology” Dan York explains what you need to be thinking about with regard to “responsive design” of your website, outlines some of the resources Google offers to help, and explains several of the options you have to make your site mobile-friendly.  During the episode Dan discusses the following sites:

Get this Podcast:

The music for the intro and outro is “Early Warning” from Mark Knox and is used with his permission.

Sharing Your Comments

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype:fircomments. You can tweet us: @FIRpodcast. And you can email us at [email protected]. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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NOTE: This podcast announcement was originally posted on the For Immediate Release (FIR) website.

The Tension Between Consumption and Creation of Content (a.k.a. spending time reading Facebook doesn't help with writing)

Facebook newsfeedThere went another hour! I wanted to do some writing tonight but first I sat down and said "I'll just take a quick look at Facebook"... and there I was... an hour later... having learned all about the lives of friends (well, the parts of their lives they want to post about on Facebook), read a bunch of interesting links, and gone off into topic areas that were fascinating - although probably didn't really add anything to the fullness of my life.

Meanwhile, the total number of words I'd written was...


There is this fundamental tension between consuming content and creating content.

It has nothing directly to do with the Internet, of course. Long before the Internet it was easy to be distracted from writing by TV, radio, books... or just conversations with friends and family, or projects around the house or office.

Distractions have always been numerous... the Internet just does what it does best by removing the middlemen and making it even easier to be distracted.

My friend Donna Papacosta once posted an image on Facebook that I printed out and taped up on my window frame right at eye level that said simply this:

Writing is
3% talent
97% not getting distracted
by the Internet

I see that every day when I sit in my home office, with the ever-present reminder that the key word is:


and the need to do that.

Two years ago I wrote a post that took the rather draconian line of "Every Minute You Spend Consuming Content Is A Minute You Are Not Creating Content".

That is, of course, very true. But there is the reality that sometimes we NEED to consume content. Sometimes it is because we are researching something we want to write about. Sometimes it is just simply that we want to relax... that we need to give our minds a break.

I've come to appreciate over many years that there is strong value in stepping away from the creation of content to give yourself a break... and often when you then return to the creating you return refreshed and renewed. Reading a good book or seeing a movie or reading good articles online can often lead to new lines of writing or thinking. There is value in staying up with what friends are doing - and sharing what you are doing.

The trick is trying to find the balance. There is a natural tension between time spent on consumption vs creation. Too much consumption leaves little time for creation. Too much creation can leave you without the benefits of some consumption.

Somewhere in between lies the point we need to achieve.

I don't have the answer... each day I'm trying to find that balance. Some nights like tonight I don't do so well... other days I do.