Today the team at Ello released an iOS app so that iPhone/iPad users can now very easily add posts and photos into Ello, read Ello posts and interact with people throughout the Ello community.
Co-founder Paul Budnitz wrote about the iOS app and also said that Android and Windows apps will be coming later this year.
Along with the release of the iOS app is also the news that you no longer need to have an invitation to join Ello. As Budnitz writes:
There was suddenly a ton of press about Ello, but we chose to keep Ello invitation-only, to keep our community from growing too fast. We knew that the best way to create a strong & positive community is to start from friend to friend — and to create features for the artists & creative people that form our core today.
Today, though, the team is ready for growth and is letting anyone in. All you have to do is sign up through the main Ello page ... or though the iOS app.
Anyone can now join Ello.
The challenge Ello has is the same one of all online communities...
how do you become a place that people CHOOSE to spend their time in?
We all have a zillion choices today of different communities and websites in which we can spend our time. How does Ello become one of those for more people?
It's a variation of the "directory dilemma" that I wrote about for messaging apps. As I said there:
People will only use a communication application if the people they want to talk to are using the application.
Ello faces a similar challenge:
People will only use a social network if the people they want to talk to are using the social network.
Be that friends, family, work colleagues, celebrities, services, etc., etc.
If there is interesting content and conversations, people may join in. If not, people will wander off to the next community or site that interests them.
For me... perhaps it's the quirkiness of the monospace font... or the connection to Vermont... or just the fact that I have found a few people who I enjoy following and interacting with... but I'm there on Ello (as "danyork") and will continue to post and interact.
I'm looking forward to using the iOS app to see if that helps make the experience of using Ello that much easier. So far it seems quite nice!
If you gave Ello a try back in the fall when there was all the buzz... why not try it again now? And if you've never tried it, why not do so now?
I'm off to try the app some more...