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Big News! 360° photos now available for any WordPress site via JetPack plugin

360 photo

For those of us experimenting with "360-degree photos", last week's announcement of Jetpack 4.5 had a hidden but awesome feature: you can use a shortcode to embed your 360 photo or video into ANY WordPress site (that uses the Jetpack plugin).

Here is why this is so huge - up until last month, the only sites that would display 360 photos were either:

  • Facebook
  • Google StreetView

That was it. Two effectively closed walled gardens of content.

As I mentioned in my reports into a couple of For Immediate Release podcast episodes, my concern was that only Facebook users would really get this benefit. I wanted the ability to display 360 photos on any website.

On December 15, 2016, WordPress.com announced that all hosted sites could embed 360 photos or videos. This was a great step forward in bringing 360 photos out to more sites.

Then just last week version 4.5 of the JetPack plugin was released and, somewhat bizarrely, while the announcement contains no mention of this awesome new feature, an Automattic staff person confirmed the inclusion of the support in a comment.

You can read all about this new capability here:

Now, since this Disruptive Conversations site is sadly NOT on WordPress, I can't show you the features directly here. However, I've gone ahead and embedded 360 photos on two WordPress sites I have:

Those were both taken using the Google Street View application on iOS. (And yes, sometime I need to write or record a tutorial about how to do this.)

I have included the shortcodes in the blog posts so that you can see how easy this is to do. You just:

  1. Take the 360 photo using the Google Street View app on your smartphone. (This will save it to your camera roll on an iPhone.)
  2. Upload the image to your WordPress site.
  3. Use the appropriate shortcode in your blog post.

That's it!

Of course, you need the Jetpack plugin installed in your site, but that's all.

Many thanks to Automattic's Jetpack team for bringing out this capability so that we could set our 360 photos free of the walled gardens and bring them to any WordPress site!

What do you think about this? Will you try some 360 photos now?

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