Disruptive Conversations

Google's orkut to launch application platform based on OpenSocial

Does anyone still use Orkut?

Obviously some people do and the first visit to my page in eons showed me that a couple of people I know had actually been by there recently. But in the grand "battle" between Facebook, MySpace, Bebo, etc., orkut doesn't seem to get much mention these days. I know that I joined orkut back in 2004 when it launched and you had to have an invite to get in. But a year or so later I had basically left it behind (except that my account is still there and now and then does get friend requests).

So I was a bit surprised to encounter over on Official Google Blog the post "orkut going more social" that contains this text:

"Starting this month, we're enabling developers to make their social applications available to orkut users. We'll start ramping up to more than 50 million people over the next few weeks.

To prepare for this growth, we're now accepting social applications. For a while now, developers have been able to write, test, and play with applications on orkut. Later this month, however, we're going to start rolling them out to orkut users. OpenSocial developers can submit their completed applications (deadline: Feb. 15).

To help developers ready their applications, we're offering engineering support and training. We've scheduled orkut hackathons on Feb. 14-15 from 10 am-6 pm at the Googleplex in Mountain View and via videoconference in New York. For more information or to RSVP, please email hackathon.rsvp@gmail.com. If you can't attend, we hope to see you in the OpenSocial forums or on chat (irc://irc.freenode.net/opensocial)."

The post obviously has more information and the relevant links.

That Google is doing this is no surprise given their backing of the OpenSocial initiative. It is interesting to see the note about "ramping up to more than 50 million people". Is that the current number of active orkut users? If the Wikipedia entry is accurate (that states 67 million users in August 2007) that would certainly be plausible.

Regardless, it is great to see another social network indicating that they will have working support of OpenSocial apps soon. The more there are, the more incentive it is for app developers to develop for OpenSocial.

Technorati Tags: google, opensocial, orkut, socialnetworking, applications, application platforms, apis

MySpace enters the "application platform wars" against Facebook

So today MySpace squares off against Facebook with the release of the MySpace Developer Platform. One of the key features of the "MDP" is that it is supporting the OpenSocial initiative and has a lengthy page explaining the interaction between MySpace an OpenSocial. They also provide some nice tutorials starting with (of course!) a "Hello World" and then getting right into creating an OpenSocial application.

It's intriguing to me that MySpace is not launching this with any existing high profile apps. It's really just providing a box of parts and saying... "here, have fun, go nuts!"

In fact, serious application deployment is being put on hold for a one-month period while developers try out the platform. Apps are limited to being installed by 10 users during this one-month development period, which, as other sites are mentioning, has the effect of "leveling the playing field" and giving all developers, large and small, a chance to work with the platform before it goes "live" and mass deployment of applications to MySpace's hundreds of millions of users can begin.

It will indeed be very interesting to see what developers actually do with all of those parts and what applications emerge. We'll have a clearer picture in a month, eh?

More coverage on the announcement that I found useful:

• Mashable: MySpace Developer Platform Launches; Levels the Playing Field for App Builders
• Read/Write Web: MySpace Platform Aims to Pick Up Where Facebook Left Off
• TechCruch: MySpace Developer Platform Goes Live (Sorta)
• ZD Net: MySpace Developer Platform launches (for a quick summary)

(Now, the question for me personally is this... will this be enough incentive for me to actually pay attention to my long-neglected MySpace profile? Hmmmm.... )

Technorati Tags: apis, applications, opensocial, myspace, facebook, myspace developers platform, platforms

May the walls start to come down... Facebook joins with Google and Plaxo in joining Dataportability.org

As I've written about in the past, I continue to remain concerned that social networks are really just "walled gardens" that are isolated from each other. Late last week, Robert Scoble getting temporarily kicked out of Facebook brought the attention of many of us to "DataPortability.org" and its "dataportability-public" Google Group. Now, today brings word that Facebook, who has usually been a holdout in "open" announcements to date (like OpenSocial) will be joining in to the Dataportability.org project. The news can be found here:

• Particls Blog: "Individuals from Plaxo, Google and Facebook join DataPortability.org Workgroup"
• Read/Write Web: "Bombshell: Google and Facebook Join DataPortability.org"
• TechCrunch: "Facebook, Google And Plaxo Join The DataPortability Workgroup"

The news is outstanding, really, for those of us who want this kind of data portability. To have basically all the major players working together will be excellent. It would, indeed, be great to have the walls start coming down...

The devil, of course, lies in the details... time will tell whether true actions will emerge out of the DataPortability.org initiative.

Still, it's a great way to start - and I've definitely joined the GoogleGroup mailing list to join in the evolution. Let's see if the walls can shake a bit, eh?

Technorati Tags: facebook, dataportability.org, dataportability, data portability, social network portability, social networks, social media, social networking, google, plaxo

New "Shindig" project will be open source OpenSocial implementation

Google's OpenSocial effort passed a milestone yesterday when the first pieces of code were uploaded for Shindig (tip of the hat to Mr. Topf for pointing this out), an open source implementation of the OpenSocial API. Why is this important? Quite simply, I see an open source implementation as critical for the success of any API. As noted in the Shindig Proposal on the Apache Software Foundation's web site:

Shindig will provide implementations of an emerging set of APIs for client-side composited web applications. The Apache Software Foundation has proven to have developed a strong system and set of mores for building community-centric, open standards based systems with a wide variety of participants. A robust, community-developed implementation of these APIs will encourage compatibility between service providers, ensure an excellent implementation is available to everyone, and enable faster and easier application development for users. The Apache Software Foundation has proven it is the best place for this type of open development. The Shindig OpenSocial implementation will be able to serve as a reference implementation of the standard.

The key part is that last sentence. A "reference implementation" does a couple of things. First, for developers for whom the license terms are appropriate, they can simply incorporate the code directly into their products and... ta da... they are writing OpenSocial applications. Second, for developers who can't directly use the code verbatim due to licensing, they can at least study the code and understand how it works. They can see how the OpenSocial interaction occurs in a working example. Getting an open source reference implementation out there enables developers all over to rapidly use and learn about the API. While this news yesterday represents only the very first step in the development of the project, it's a good start down the path. Now, developers can download the existing code, try it out, and, hopefully, contribute patches/fixes/etc. back into the code base. Shindig will be a good project to watch. There does not yet seem to be an official project web page, but there is a "project status page" on the Apache Incubator site. P.S. And for those wondering, "shindig" is an English word for "a social gathering" which makes it rather appropriate.