Do you want to win a copy of Shel & Neville's book "How to Do Everything with Podcasting?" If so, all you need to do is to enter the FIR Listener Contest! Basically you just have to answer the question "I think a podcast will help my organization/my client because..."
Details, rules, etc. can all be found on the FIR Listener Contest page. Entries are due by Friday, January 25, 2008.
I'll be one of the judges and am looking forward to seeing what creative entries people may come up with.