22 posts categorized "Advertising"

Business Week: Podcasts are the next big ad medium

 Yesterday, Business Week posted "The Next Big Ad Medium: Podcasts", with the subtitle "Advertisers will spend more than $400 million on podcasting by 2011, but they're still not sure who will be listening to them". It reports on research out of eMarketer about the growing amount of money to be spent on podcasts...  and provides some speculation about potential audio advertising services to be provided by Google.  It also references the launch of Podtrac, a service to connect podcasters and advertisers.  I don't know how real the numbers may or may not be, but certainly the reality is that more and more folks are moving to listening to podcasts versus commercial radio, so naturally the advertising will follow.  I have to think advertising will morph a bit to fit the medium, though.  Many people, myself included, turn to podcasts because they are sick of the amount of ads in commercial programs.  Certainly there will be some podcasts that replicate the traditional radio model... and some that have ads at the beginning and end... but I wonder how they'll work.  It may be that "sponsorships" work better.  We'll see.  Odds are that there will be many different models just as right now there are many different kinds of podcasts.  The fun part about the medium...

Using FeedBurner Networks to build "The One Feed To Rule Them All".... all Dan York... all the time... :-

If you have multiple blogs, how do you easily create a single RSS feed that aggregates all of your blogs?  I have faced this issue directly with my migration from a single weblog into a network of blogs.  Some of my readers may, for whatever reason, still want to read all my writing (and to my amazement something like 15 people have subscribed to this feed I'm talking about below).

As I first wrote about over on my personal blog, there is a way now to do this. By using FeedBurner's relatively new "Networks" feature (FAQ here), I have now created the "Dan York - All Feeds" network. There is now a webpage with recent posts and links to the blogs and then an aggregated RSS feed that combines posts in all blogs.

Now, if you look at FeedBurner's list of Networks, you'll see a wide range of uses.  Dave Jones put together one that may be of interest to readers (if you are not already aware) called the Public Relations feed.  It provides a nice list of PR-related feeds and, like mine above, gives you a webpage with sample posts and an aggregated feed.  Each blog included can use a "badge" to promote their inclusion in the network.  For instance, you can look at Dave Jones' blog to see the PR network badge in the top of his right sidebar.  Note that you can click a link to advertise in the network or you can explore network members.

Which gets to the larger point -  FeedBurner is really targeting its "Networks" as a way to enable advertisers to advertise across a series of feeds, i.e. a bunch of feed publishers can band together and then, if they want, get advertising that goes across all their feeds.  Presumably they will have far greater numbers together and thus be able to attract bigger advertisers.

So obviously by building my own private network, I'm twisting the intent a bit.  And the advertisting focus did impact my efforts a bit because in order to create a FeedBurner Network, you have to have a blog that is a member of the FeedBurner Ad Network (FAN).  With a FAN-activated feed, you can then create a Network.  NOTE: None of the other feeds HAVE to be FAN members, but at least one must.  Once you have created a Network, you can invite other people to add feeds via email, or you can add one of your other FAN-activated feeds.

Given this, my steps to create the network were basically:

1. Login to FeedBurner, go to "My Networks" and click "Create a network"
2. Choose one of my FAN-activated feeds to "anchor" the network.
3. Fill out the form and, under "Privacy", switch it from the default of "Public" to "Private".
4. Submit the form and proceed to the page to invite members.
5. Add any of your other FAN-activated feeds to the network using the easy form.
6. Send yourself an email invitation for each of the other feeds to invite them in.
7. For each invitation, accept it on behalf of each different feed.
8. Sit back and enjoy your aggregated feed and site.

Now, if you think about step #6 for a moment... I have 8 feeds I wanted to aggregate, yet only 3 of those are FAN members.  So, yes, indeed, I sent 5 separate invites to my own inbox. I then clicked the link in each separate email and entered FeedBurner to accept membership in my new network for each of the different feeds.  In the end, I did wind up with my "one giant Dan York feed", but the separate email invites was a bit tedious.

Of course, I do understand perhaps why FeedBurner doesn't make this overly easy for non-FAN feeds.  FeedBurner is a business and they are experimenting with the whole FAN idea and the concept of getting advertisers to insert ads in feeds.  So it's in their interest to encourage feeds to be in the FAN so that they have more feeds for advertisers to join into.  So it makes sense in that way.  It may also very well be that the folks at FeedBurner didn't really think people would do what I did here. 

In any event, I thought I'd post this for those of you who: a) use FeedBurner; and b) have multiple blogs/podcasts/feeds/etc.

Let me know what you think... and if for some reason you really want to see all my writing across all my blogs, the feed is now there (well, actually, that's the web page... the feed is down in the lower right marked "Network Feed").

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