Disruptive Conversations

Spelling counts! Always! Even in trendy things like "infographics"... you need to always check, check and re-check to make sure that things are spelled correctly[1].

Always.

Period. Full stop.

This morning brought a perfect illustration of this... a friend on Twitter pointed to an infographic about VoIP and telecom trends, another topic I'm interested in. I would have gladly retweeted the infographic - and would have perhaps embedded it in a blog post.

Except for one minor little detail in the headline:

Oops. :-(

The problem is that misspelling "Telecom" as "Telecome" immediately makes the entire graphic suspect to me. If this is the level of error-checking they had in the graphic, what does this mean about their data?

Now granted, the data might be perfectly fine and this was just a case of someone not proofreading the headline... but it immediately makes me wonder... and makes me NOT want to retweet it or otherwise pass it along.

That includes not wanting to embed the graphic in a blog post... because I don't want typos on MY site!

And so one spelling error in the headline causes the creator of the infographic to lose the small bit of additional publicity I would have given it... and perhaps others will have the same reaction resulting in a larger loss.

Spelling always counts!

Always!

P.S. And no, I have not linked to the infographic in question from this post as I'd like to give them a chance to correct it... and I did send them a tweet about the typo, too.

[1] Unless, of course, the spelling mistakes are deliberate to illustrate a point or are part of a character in a story, etc.

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As an author, I have mixed feelings about the incredible power Amazon.com has within the publishing space. More specifically... the degree to which they are not just the proverbial 800-pound gorilla, but rather more like the 8,000-pound gorilla.

On the one hand, Amazon continues to be the largest channel for my own books, which are admittedly in some rather niche areas that would not be found in typical bookstores. As one who has long considered self-publishing for some of my even more niche ideas, I have celebrated the tools and services that Amazon has brought to the table such as CreateSpace and their Kindle Direct program. Amazon's leadership in the ebook space has really helped create an entirely new way of reading.

The publishing industry is being incredibly disrupted by Amazon and in many ways that's a good thing for authors and ultimately for readers.

BUT...

... on the other hand, the part of me that advocates for open networks strongly detests the "lock-in" of Amazon's proprietary ebook format (Mobi) and their distribution network. Even more, I've been very concerned lately by the extent to which they've been using their massive distribution control in their contract negotiations. Here's a view on one of the latest skirmishes:

• Dennis Johnson: Return of the thug: Amazon removes buy buttons for thousands of ebooks from indie distributor that won’t play ball

Now, this is perhaps to be expected... Amazon needs the absolute lowest costs possible for their commodity model to work. If you want to sell your books through their service, you have to come to terms with Amazon.

Still, it's troubling. As more and more bookstores close... as people increasingly move to using ereaders... we are increasingly getting to the point where Amazon really is the choice to buy books, particularly when they make it so incredibly easy to do so.

The great danger here lies in having that near-monopoly on our ability to purchase books. How else will they wield that power to extract concessions from others in the publishing chain? Will that be good or bad for authors and for readers?

O'Reilly's Joe Wikert had a good post out recently:

• Why I'm Breaking The Amazon Habit And Why You Should, Too

While he obviously comes at it from the publisher's perspective, it's definitely worth thinking about.

How can we as consumers encourage the existence of multiple ecosystems of book/ebook distribution so that we can have a choice?

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What if a "book" is more than just a fixed collection of text at a given point of time? What if the "story" inside the book evolves and changes over time? What does this mean for the idea of a "book"?

Books have always changed over time, of course. There have always been "second editions", "third editions", etc. There have been different printings by different publishers - or differences between a hard-cover and paperback version. There have been translations... and other various different versions of books.

But those were historically very discrete "BIG DEALS". I mean... whoa... there was enough interest to create a second edition? or a 3rd? or a 4th? Wow!

They involved great amounts of time, effort and perhaps most importantly money to go through the whole production process again to great the new "edition" of the book. It was not an easy process.

Ebooks fundamentally change all of that.

Last night I was working late into the night on an update to my "Migrating Applications to IPv6" book and thought about how bizarrely different ebooks are.

Consider this:

• I originally wrote the book in May 2011 prior to World IPv6 Day on June 8, 2011. The original book refers to that event as coming up in the future.
  
  
• Last night I updated the book to discuss some of the lessons learned from World IPv6 Day in 2011 and to also talk about the upcoming World IPv6 Launch on June 6, 2012. I expect this update to go out in a week or two.
  
  
• In July (or anytime after June 6), I can then update the book to talk about World IPv6 Launch in the past tense and talk about anything learned out of that experience.

The "book" is no longer fixed to a specific point in time.

Again, sure, this has always been true with creating new "editions" of a book, but this is where ebooks make this so... trivial.

As an author, here is the full extent of my update process:

1. I update the text of the book on my local computer. Have someone proofread it, check it, etc.
   
   
2. I commit the changes to O'Reilly's Subversion repository for my book. (Yes, O'Reilly is a geeky kind of publisher that lets authors work via SVN repos.)
   
   
3. I send an email to my production editor with bullet points of changes.
   
   
4. Assuming he's fine with the changes, he triggers a process that creates the appropriate ebook files and puts them up on O'Reilly's distribution site, Amazon, etc.
   
   
5. Readers who purchased the book directly from O'Reilly get an email saying that they can download the updated version. I can blog about it, promote it. Anyone who buys the new version will at this point have the updated text.

Boom. That's it!

Simple. Easy. Done.

Now, granted, O'Reilly has done a bunch of "magic" to make that step #4 "just work" from the author's point of view... but it doesn't matter to me. The point is that I can write my updates, commit the changes, ping my editor and... ta da... a new version is out there!

It's that last step that is really the differentiator for ebooks. Notifying the reader that a new version is available.

Because, of course, the precise version of a book or an ebook is fixed to a specific point in time. When you download it to your computer or ereader, you have the version of the ebook as it exists now at this moment in time.

Without a notification/update system, you may never know that there are changes and updates that you can download.

But with such a system, the "book" becomes so much more... it is now a living, breathing document that will change and evolve over time. Perhaps slowly... or not at all if an author doesn't create updates... but then perhaps VERY rapidly under changing circumstances.

The book that you read today may be completely different than that exact same book that you look at again in a month.

It changes the notion of the "permanence" of books... you have the capacity to enter into more of a "relationship" with the book and the author. You have the chance to see it grow and evolve. Or not.

As an author I actually find it incredibly exciting. A chance to keep a book always up-to-date. A chance to evolve the book based on reader feedback. A chance to change the "book". Sure, there is a bit of a responsibility to your readers as you enter into a relationship like this where updates may come to be expected - and some authors will not want to enter into that relationship. They may want to simply throw the book out there and be done with it.

But for those of us who do want to treat the book as a living, breathing document, that is the exquisite beauty of an "ebook" (with an update/notification system).

The "book" is alive.

Image credit: drooo on Flickr

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While I ranted last week (here and here) about the lock-in aspect of Apple's launch of iBooks Author, an even more disturbing action Apple took was to "embrace and extend" the EPUB standard and create their own version. In programming-speak, they "forked" the standard and are now off with their own proprietary - and incompatible - version.

What this means is that I was wrong in my last post - there is in fact a technical restriction on how you can view ebooks created with the new iBooks Author app.

Basically, you can only view them on the iPad using iBooks.

That's it.

Complete lock-in, both legally and technically.

Here are four posts that go into great detail about the new format and explain how Apple deviated from the EPUB standard:

• Baldur Bjarnason: (whose blog design I very much like)
  • The iBooks 2.0 textbook format
  • The iBooks 2.0 built-in widgets
  • The pros and cons of the iBooks 2.0 textbook format
    
    
• Daniel Glazman: (Co-chair of the W3C CSS Working Group)
  • iBooks Author, a nice tool but..

I share the frustration of both authors and have to end quoting Baldur Bjarnason's last post in his series:

The idea behind ePub3 is that it would, finally, bring ebooks to a relative feature parity with the web and enable more advanced authoring and reading tools. The iBooks Author application is exactly the sort of app people expected would be brought to market as a result of ePub3’s capabilities. The iBooks new textbooks are exactly the sort of dynamic, interactive, and rich ebooks that ePub3 enables.

Now that Apple has decided to deliver both as a part of a custom format that throws the future of ePub3 into question. Apple isn’t an outsider who decided that a format somebody else didn’t have the capabilities it needed, it is essentially one of the format’s co-authors. One of the format’s biggest proponents and supporters has forked ePub3.

This is akin to Google deciding to build support for an incompatible fork of the HTML5 standard in Chrome after it had gone through the trouble of building consensus around the standard.

Will Apple add ePub3 to iBooks now? If they do, will they do a full-featured implementation that matches the capabilities of the textbook format, or will they just work like a warmed over ePub2 files?

What was the point of Apple’s participation in the ePub3 standards process?

No. I have to say, I still don’t understand why they did it.

Again, iBooks Author just makes me sad...

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P.S. Hat tip to Rich Ruh for pointing me to one of these articles, which then led to others.

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After my rant yesterday about Apple's über-restrictive license terms for the new iBooks Author app, I had several comments to the effect of "DUH!" and "Well, doesn't it make sense for Apple?"

Yes, it absolutely makes sense for Apple.

It's the proverbial "give away the razors to sell more blades".

Or give out free samples of crack to turn people into addicts.

Give people a FREE, simple, easy-to-use authoring program - AND give them an easy channel to market with iBookstore...

...with just that wee minor stipulation that Apple gets 30% of all sales and locks you in to their marketplace and their rules (including whether or not your book even gets published).

Brilliant.

Abso-freaking-lutely brilliant!

And I have no doubt it will be insanely successful. With this one action Apple will sow the seeds for thousands... probably tens of thousands and maybe even millions of ebooks to be born. Textbooks, sure, but many other kinds of books. Having used iBooks Author a bit yesterday I can say that it really does seem to be a great editor.

And I get that it is called "iBooks Author" and not something like "eBook Author" because it is designed as an on-ramp to get content into iBookstore. Apple's not even pretending it's for anything else...

And I completely understand that, just like the App Store, Apple's requirement to be the gatekeeper to what gets published is in part wanting to control what gets published, but also wanting to ensure that the iBookstore user experience "just works" and that books have a certainly level of quality and lack of technical errors.

And I get that it is free and so comes with these restrictions - although I, for one, would gladly pay for a version that was not locked to a specific marketplace.

And on a macro level, there is a part of me that welcomes anything that brings more competition to the larger publishing marketplace. I'm a big fan of Amazon, make many purchases through Amazon and see a good bit of sales of my books coming through Amazon... but I share the concern of many that Amazon is perhaps too powerful and able to exert too much of an influence in the publishing space. So on a macro level I'm okay with Apple building up their iBookstore to be a stronger competitor. Competition is good, both for consumers and for authors.

But...

... as I said in my other post, iBooks Author could have been so much more.

Edd Dumbill really nailed it in a Google+ post appropriately titled "iBooks Author makes me sad" when he begins:

I adore content creation tools. I've spent most of my adult life either trying to build content creation tools or in the search for the perfect one. How exciting that Apple are getting behind this!

and ends with:

Write a book, any book, as long as it conforms and you permit us to own your distribution. Oh, except if you're giving it away. In that case, have at it, we love free advertising!

No thanks.

Like Edd, iBooks Author makes me sad.

Particularly when there is probably no technical reason to restrict published books to iBookstore. Early reports I've seen indicate that iBooks Author spits out a modified version of the EPUB 3 format. Apple's just doing a little bit of the old "embrace and extend" of open standards.

Give some developers a few hours and someone will have a script out there to make an iBook Author-published book readable in other readers. That script is probably already out there if I search hard enough.

No technical restriction... just a legal restriction.

Like Edd, I adore content creation tools. For the past 25+ years, I've been working with such tools and always searching for better tools that help us as content creators more rapidly create even better content.

There is a need for simple, easy-to-use tools for ebook creation that can help take advantage of the differences of an ebook from a regular book.

Many of the tools out there today are designed to help you take written text and package it up in the appropriate formats for ebooks. While this is great, it doesn't make use of what is different about ebooks. The idea that you could easily incorporate multimedia content... or even bring in live content from the Web. The idea of making an ebook that might appear different on different devices. Or that could be displayed differently for different people (ex. font sizes or typefaces).

iBooks Author could be the "killer app" that totally disrupts publishing and lets so many more people easily publish ebooks.

I don't know if it is, because I've just started playing with it.

But even if it is, what makes me sad is that it is tied to one closed, locked-in ecosystem.

Perhaps it will open up at some point (although I doubt it)... and perhaps it will inspire other app vendors to make a similar app that is just as good or even better, or to improve existing apps.

Yes, the strategy is brilliant and yes, Apple will probably make millions as a result of this.

And I'm honestly glad that Apple released iBooks Author. It's great to see their support behind ebook publishing and it's great to have their entrant into the tools space.

But where the app could have lifted the entire ebook publishing space and maybe even become THE default ebook publishing app (at least on the Mac)... now it may only lift one part of the ebook publishing space.

That is what I find sad.

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It could have been beyond amazing!

Apple's iBooks Author app, announced today and available for free in the Mac AppStore, could have severely disrupted the ebook publishing space. I mean... watch the video... it's got all the ease-of-use, the simplicity, the drag-and-drop goodness... everything we've come to know and love from Apple apps.

It could have been beyond simply "amazing".

As an author and online writer who is employed full-time to create new online content, and who has several ebook ideas in the queue, both professionally and personally, I know first-hand the challenges of ebook creation. While the tools have gotten better over the years, the market could still use the disruption of an app that truly makes it drop-dead simple to create ebooks.

You know, the kind of app that Apple is so good at creating.

However, Apple's iBooks Author app, as amazing as it may be... is a great big FAIL in my book.

It could have been beyond amazing.

Now, I probably won't ever use it.

Why?

Simple...

LOOK AT THE LICENSE TERMS!

Go ahead... download the app. It's free, after all. (Assuming, of course, you have a Mac.)

Then go up to the "iBooks Author" menu and choose "About iBooks Author". You'll get the screen below:

Click on the "License Agreement" button... and prepare to cringe.

Right at the very top in bold print is this message to you:

IMPORTANT NOTE:
If you charge a fee for any book or other work you generate using this software (a “Work”), you may only sell or distribute such Work through Apple (e.g., through the iBookstore) and such distribution will be subject to a separate agreement with Apple.

And if you aren't disgusted enough, keep reading down to section B, clause (ii):

B. Distribution of your Work. As a condition of this License and provided you are in compliance with its terms, your Work may be distributed as follows:

(i) if your Work is provided for free (at no charge), you may distribute the Work by any available means;

(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.

Soooo.... you can use it to write documents that you will give away... but if you want to sell them you can do so only through Apple???

And Apple "may determine for any reason and in its sole discretion NOT to distribute your work? So you go through the whole process of creating an ebook only to find out Apple will not carry your ebook in their iBookstore???

HOW MANY WAYS CAN YOU SPELL "LOCK-IN"?

And of course, you see this message again when you go to actually export a document you create:

Again...

HOW MANY WAYS CAN YOU SPELL "FAIL"?

It could have been more than just amazing.

It could have severely shook up the ebook authoring environment.

It could have been yet-another-reason why people would choose to use a Mac.

Instead, Apple decides that they will use it as a way to lock people in to their specific platform.

Sad.

Sorry, Apple. You've lost a potential user.

Instead you'll find me at the Tools of Change Conference (TOCCON) next month in New York, where the real revolution in publishing will be unfolding as we look at new apps and technologies that can truly feed an open ecosystem of authors and publishers.

Too bad.

It could have been beyond amazing!

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Over the weekend Om Malik published a great piece that's worth reading if you are a writer / blogger:

My 10 years of blogging: Reflections, Lessons & Some Stats Too

It's a wonderful story of how Om first got into blogging... providing some history and names that will be familiar to many. He also provides some rather incredible stats. Here's just one of the sets of stats:

• 11,165 posts
• About 3 posts a day, every day for roughly 10 years.
• About 2.06 million words.
• About 215 words per post.

An amazing amount of content over all those years. His post has more stats and some great charts.

His "10 lessons learned" are also a great read, particularly his #4 about writing every day, and #5 and #8 which speak to the civility that has always been a hallmark of Om's writing.

I began "blogging" back in May 2000, before the term "blogging" was really even widely used. My writing back then was largely about open source and then in 2001 increasingly about voice-over-IP (VoIP) as the startup I was with (e-smith) in Ottawa was acquired by Mitel Networks and I entered the telecom space.

At that time, there weren't all that many of us who were regularly writing online about VoIP / telecom matters... Jeff Pulver, of course, and Andy Ambramson, Tom Keating, Alec Saunders, Aswath Rao... and probably a few more that my aging memory forgets.

And, of course, there was Om.

He was always there to write about what was happening in the overall telecommunications space and specifically in the "new" world of communications over the Internet. In those early years, we were often referencing what others wrote on their pieces... it was a smaller world and we all pretty much knew each other. (Although in truth I only met Om face-to-face once or twice at one of the various conferences like VON.)

I don't recall now what Om originally called his site but pretty soon his "GigaOm" site became one of THE places to go to stay up on what was going on.

It was quite inspiring to watch as Om took the leap and turned his passion into a full-blown media site... and then a whole network of sites. Even as he encountered and survived health issues, his "media empire" kept growing and growing and growing...

It's certainly been an impressive first 10 years... and I look forward to Om's next 10 years. His "big picture" writing has always been thoughtful and I'm looking forward to seeing even more of it.

I enjoyed, too, one of Om's reflections toward the end of his post:

" curation and sharing of content has become as important as writing. By sharing videos, photos, links, or quotes we are all essentially editors and the sharing itself is an act of editorializing."

Curation (even while some dislike the word) is a key part of what we are doing these days, and I've personally enjoyed Om's "Om Says" newsletter and sharing he's been doing.

Thanks for 10 years of writing and sharing, Om! Congrats on the milestone!

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Um, this is SCARY... (the writing, not the politicians, although admittedly I find some of their ideas scary, too...)

Can we please have some grammar? ... and maybe some coherent sentences? Please?

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Have you been tracking the insane degree to which Amazon.com is utterly disrupting the traditional publishing industry? Have you been paying attention to how incredibly the business models and the players are changing?

As an author of multiple books who has been published through the traditional publishing industry (ex. O'Reilly, Syngress, Sybex, QUE) and who still has a zillion book ideas in my head, I've obviously been paying close attention. For those of us who write, it's an incredible time of opportunity... and choices.

The 800-Pound Gorilla

Amazon.com is at the heart of the disruption and the opportunity. I first started watching Amazon closely about 5 years ago or so when I learned of CreateSpace, Amazon's "do-it-yourself" publishing site where basically anyone can upload a PDF, choose a cover (or create your own) and... publish your book into Amazon.com! The cool thing is that your book shows up in Amazon listings just like those from the traditional publishers.

1. Write your book.
2. Export to PDF.
3. Upload to CreateSpace.
4. Start Selling!

Boom!

That's the sound of the traditional publishing industry business model going up in smoke...

In the years since, CreateSpace has of course expanded into ebooks and Amazon's rolled out many other services helping authors get their content out.

Now, of course, to do it on your own is not quite that simple. Traditional publishers provide some key assistance to authors:

1. Editing - a critical piece of writing a book
2. Design - of the cover, the book, graphics, the typefaces, etc.
3. Marketing - promoting the book across many different channels, advertising, etc.
4. Distribution - getting the book out to where people will buy it

Editing, design and marketing are all areas where you can find people to help you... and the distribution is the whole point of what Amazon.com, Smashwords, Lulu and a zillion other sites will now help you with. Sure, the traditional publishers can help you with distribution out to brick-and-mortar bookstores... but how are those doing these days? (The sad subject of another blog post at some point.) For some authors those bookstores may be a market... and for them the traditional publishers may be necessary. For other authors starting out - or writing for more niche audiences, the "indie publishing" route may work better.

Amazon's Latest Move

This month brings news that Amazon is signing authors to its own publishing imprint and there are two great articles out analyzing what this means:

• GigaOm: Publishers: What are you doing while Amazon eats your lunch?
  
  
• New York Times: Amazon Signs Up Authors, Writing Publishers Out of Deal

Mathew Ingram's GigaOm piece, in particular, is useful for all the links he includes to other articles and information. The NY Times piece also had this great quote from Amazon executive Russell Grandinetti:

“The only really necessary people in the publishing process now are the writer and reader,” he said. “Everyone who stands between those two has both risk and opportunity."

The time has never been better for authors to be able to get their content published. We've had this world of "blogging" now for over a decade which has let anyone publish their thoughts online... and services from Amazon and the others have let you get into "print-on-demand" so easily.

And ebooks! Look at how the way people consume books have changed just in the last few years....

But of course there is an entire industry that was used to being the gatekeepers of that content: publishers, agents, bookstores...

Some Traditional Publishers Get It

I should note that some publishers certainly "get it", have seen the disruption and are doing what they can to both survive and thrive in this new world. The primary reason why I signed with O'Reilly for my latest book, Migrating Applications to IPv6, was because the entire idea behind the the book was for it to be an "ebook" that could be constantly updated as we as an industry learn more about IPv6 application migration.[1] O'Reilly has long been paying attention... they brought out Safari Books Online many years ago... they have their excellent Radar blog/site that indeed includes ongoing commentary about the disruption in the industry... and they sponsor the annual excellent Tools of Change for Publishing conference. I wrote earlier about how O'Reilly makes it so easy to get ebooks onto your mobile devices.

O'Reilly is a stellar example of publishers who see the changes and are looking at how to be part of that wave. There are others, too. The smart ones are evolving.

Some Traditional Publishers Don't

Others aren't. As both the GigaOm and NYT piece mention, some of the traditional publishers are instead fighting tooth and nail to hang on to some relevance.

I loved Mathew's ending paragraph:

Here’s a hint for book publishers: take a lesson from the music industry, and don’t spend all your time suing people for misusing what you believe is your content — think instead about why they are doing this, and what it says about how your business is changing, and then try to adapt to that. Amazon is giving authors what they want, and as long as it continues to do so, you will be at a disadvantage. Wake up and smell the disruption.

Wake up and smell the disruption, indeed!

If you are an author, have you been following what Amazon is doing? Have you self-published any work? Or are you considering it?

Image credit: babblingdweeb on Flickr

[1] To be entirely clear, another HUGE reason for signing with O'Reilly was because of the marketing they could do on my behalf to their existing channel of techies, early adopters, etc.

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Do you reach out and grab your reader by the throat from the very first line of your text? Do you evoke some mystery or emotion in your first sentences that makes the reader NEED to learn more? Do you make them ask "WHY?" or "HUH?"

Three Examples of Powerful Openings

Recently in talking about this topic with someone I randomly grabbed three popular novels that I had nearby and to no surprise all three of them had powerful openings. Consider these examples:

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Foreign Influence by Brad Thor[1]

Inner Mongolia

The strategic military outpost was such a closely guarded secret it didn't even have a name, only a number - site 243.

It sat in a rugged windswept valley far away from cities and centers of industry. Its architecture was minimalist; a cross between a high-end refugee camp and a low-rent university. Tents, trailers and a handful of cheap concrete buildings made up its "campus." The only outward signs of modernity were the Pizza Hut, Burger King and Subway mobile restaurant trailers which made up the outpost's "food court."

It was just after three a.m. when the attack began. Lightweight Predator...

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Right away the use of "Inner Mongolia" means to most of us that it is somewhere very far away and remote. The first sentence immediately makes you wonder "what is so secret?" Who operates this base? What kind of "strategic military outpost" is it? The second paragraph is just a bit of description but then the third sentence drops you right into a conflict. Who is attacking it? Why?

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Angels & Demons by Dan Brown[1]

Physicist Leonardo Vetra smelled burning flesh, and he knew it was his own. He stared up in terror at the dark figure looming over him. "What do you want?"

"La chive," the raspy voice replied. "The password."

"But... I don't --"

The intruder pressed down again, grinding the white hot object deeper into Vetra's chew. There was the hiss of broiling flesh.

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That very first sentence immediately causes you to want to know "WHY?" Why is his flesh burning? Who is doing this? Who is this physicist? What is the password for? Who is the intruder? Why is flesh burning? Plus you have the evocative emotion of flesh burning, something against which we can all recoil in horror.

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A Storm of Swords by George R.R. Martin[1]

The day was grey and bitter cold, and the dogs would not take the scent.

The black bitch had taken one sniff at the bear tracks, backed off, and skulked back to the pack with her tail between her legs. The dogs huddled together miserably on the riverbank as the wind snapped at them. Chett felt it, too, biting through his layers of black wool and boiled leather. It was too bloody cold for man or beast, but here they were. His mouth twisted...

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The dogs would not take the scent... of what? Why are the dogs acting this way? What is causing this behavior? And for those who have been reading this series of books (this is book 3 of 5), who is this "Chett" character? And why are he and they out in this cold?

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Does Your Text Do This?

All three of these openings pull the reader in. From the very first lines you NEED to know more. You want to continue. You are hooked from the start.

Does your text do this?

Whether you are writing a news article, a book, a blog post, a novel, a short story... or whatever... do you hook your audience from the start?

If not, how can you change your piece so that you do hook them? Can you write a more powerful opening? Can you set up some mystery? Can you evoke some emotion?

How can you leave them wanting... indeed NEEDING... to read more?

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Image credit: Boris SV on Flickr

FTC Disclosure: These links to the books include my Amazon Associates ID and as a result if you actually were to purchase one of these books I might earn a few pennies. If you think this has anything whatsoever to do with me mentioning these books, I can assure you it doesn't.

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