- 1.59 Billion monthly Facebook users
- 900 Million monthly WhatsApp users
- 800 Million monthly Facebook Messenger users
- 400 Million monthly Instagram users
Consider that there are 7 billion people on the entire planet... 7.3 billion if we go with US gov't data... that's about 1/5th OF THE WORLD (21%) USING FACEBOOK each month!
And nearly 1 billion people using WhatsApp.
Admittedly, I'm more than a bit concerned about all of this communication being centralized within one corporation. This gives a HUGE amount of power to one corporate entity to be the gatekeeper of content and communication. Already with the NewsFeed algorithms Facebook is controlling what we see and share. As these numbers grow, they continue to gain more and more control.
As I wrote about last year, Facebook's control of multiple "user directories" severely limits the ability for new entrants to enter the messaging and communication scene.
It's definitely concerning... but it's also amazing.
Congrats to all the people at Facebook, WhatsApp and Instagram for hitting these incredible numbers! It will be curious to see what next quarter brings!
P.S. Those who want deeper details can dive into Facebook's 2015 Q4 Earning Report. LOTS more data...