Per a post in the Google blog, Google is launching a "Build Your Campus in 3D" competition to encourage students to create a 3D version of their campus using Google's SketchUp tool... that are then linked in with Google Earth, of course.
As a guy who used to play around with creating 3D objects in the now ancient era of VRML in the mid-1990s, it's intriguing to see how far the tools have come.
It also makes me wonder... while many folks are experimenting with building 3D objects in virtual worlds like Second Life, is Google evolving its own 3D world that might have a similarity to our own real world? (Right here they will be getting, I am sure, a good number of campuses submitted...)
Note to self: add Google SketchUp to the already insanely long list of things to check out sometime...