Microsoft: When simply having an IM conversation becomes a tool to raise money for nonprofits... is this for real?
We've all undoubtedly seen the chain-letter email messages that circulate around telling you that by forwarding the email you will make money or receive gifts and most people with half a clue understand that this kind of thing is pretty much impossible. So it was with a whole lot of skepticism that I first greeted Microsoft's "i'm" campaign because the premise is: for every IM conversation you have with Windows Live Messenger, we'll donate some money to the nonprofit of your choice (from among nine choices). To me, it sounded just a wee bit fishy.
Read more over on my Disruptive Telephony blog... (well, it sort of fit on either blog, so I chose to post it there and link from over here)