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A truly *useful* example of using Twitter for local alerts...

I was somewhat amused when local TV station WCAX started using Twitter... I first learned of it when they started following my twitter feed. At first I didn't follow them in return (purely because I am getting a lot of Twitter followers and I like to check them out before just following them), but yesterday I decided to start following them purely to have another source of local news.

Today, I saw a great example of how Twitter could be used for local alerts:

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Now, working in a home office, this doesn't really impact me, but I did call my wife who was out doing errands and let her know to avoid the highway. Tomorrow, I'll be heading up to FacebookCamp Montreal and this type of message could help me decide which of the exits I would use to get on the highway.

Nice to see... and now a good reason for me to continue following WCAX's feed.

There's also an irony here, in that I don't watch TV, so this Twitter feed is really my only exposure to WCAX and their brand. (Outside of obviously knowing that they are around.)

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