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Social media: Where brevity is appreciated, where clarity and simplicity win

This morning by way of Skype's publicist Chaim Haas, I learned of Renee Blodgett's interview with Robert Scoble Skype's chief blogger Peter Parkes (direct link to video). The interview itself was quite interesting as Peter spoke about the role blogging in particular plays within Skype and about his role as "chief blogger", as well as how it has changed since he began in 2006. Robert Scoble also gave his perspective on how corporate blogging has evolved. It was an interesting discussion.

One phrase of Peter's, though, stuck out in my mind as being so accurate about Twitter and really the whole current state of social media:

It's actully quite refreshing to be able to work in an environment where brevity is appreciated, where clarity and simplicity win.

Indeed. A nice concise summary.

As I wrote about way back in December 2007, using Twitter is my daily lesson in attempting brevity. As I wrote there, it's hard for an old-school trainer who wants to be sure that everyone completely understands to learn the art of conciseness and brevity. I keep trying ;-)

The full video, which is worth watching, is here:

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