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What is the career path for a corporate "Social Strategist"? Success? or Help Desk?

Today Jeremiah Owyang and the gang at the Altimeter Group released an interesting research report into The Two Career Paths of the Corporate Social Strategist. Actually, it really is the ONE career path as I doubt very many people want to be relegated to the "social media help desk"!

Good stats and thoughtful recommendations... definitely worth a read if "social media strategy" is even part of your job role! I know I've marked up a few items here and listed some actions for me to take...

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