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Barriers to Blogging - #1 - Distraction By Facebook, Twitter, News, Internet

When Facebook Starts To Become More Useless - Irrelevant In-Feed Ads

Laundry ad in Facebook

Yesterday I started to see Facebook become more useless. There, right in my NewsFeed, nestled between two updates from friends, was an advertisement for a laundry detergent I could apparently get at my local Target.

This was not an ad on the side of my Facebook display.

This was right IN my NewsFeed.

This is very definitely NOT the kind of ads I want to see - this is junk polluting my NewsFeed. I want updates from friends, family and brands/companies that I care about.

I understand Facebook needs to make money. I understand this may be the only way they have to get an ad in front of mobile viewers. (I saw it on my iPad in the Facebook app that doesn't have ads on the side.)

I understand all that... but that doesn't mean I have to like it! :-)

When I posted about this on Facebook, friends commented that they have been seeing this for some time, and that it has to do with friends liking a Page. By this logic because someone somewhere in all my friends perhaps liked a page about laundry detergent, I am now subject to their spam.

Maybe that's it... or maybe it is just Facebook trying to offer any advertisers a way to reach mobile users.

Either way, with this kind of junk polluting my NewsFeed, Facebook just got a little more useless...