Jeremiah Owyang continues to demonstrate today why Forrester hired him with a great (and lengthy) post called “Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle“.  Excerpting from the post doesn’t do it justice, so I’ll just point you over to the post.  I will include his warning and his intended audience:

Warning: For Advanced Strategists only
This is for the advanced only, not a company that is still trying to answer “what or why”. To gauge the sophistication of your organization, see this chart. Deploying this strategy without grasping the foundations of social media, the cultural changes it implies or testing trial programs will likely lead to failure.

You: A Social Media Strategist
You’re responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space is important, but don’t know how to do it, they are relying on your expertise to think holistically, integrated, and strategically.

It’s a great post… thanks to Jeremiah for putting it together – and for sharing it with all of us.