On the need to aggregate status updates, a.k.a. why do I have to update my status and check friends' status in so many #$@%@# places?
Over the weekend, Ross Mayfield posted "Status Contests and Attention Aggregators" which speaks to an issue I myself faced this morning. As I have been talking about my impending trip to Stockholm for VON Europe/Podcamp Europe for the past while, I felt an obligation to tell folks that I was not going to be there. So what did I feel I needed to do:
- post a note at my blog Disruptive Telephony
- post a note on my blog Blue Box: The VoIP Security Podcast (assuring people that tonight's dinner was still on)
- post a note on my blog Disruptive Conversations
- post a Twitter update
- update my Facebook status
- change my Skype IM mood message (for a little while, anyway)
- send out email to various folks with whom I had discussed meeting while there
This actually was a good bit of work. Now, granted, part of it was self-imposed by virtue of my splitting my blogging out from my single blog (curiously, the only one of my major blogs that I did not feel compelled to update). I also did not update my other IM services because for most of the people with whom I was corresponding, Skype seems to be their IM client these days. But let's just collapse this list and also drop out the direct email which is just kind of an obvious item - so here were my updates:
- Facebook status
- IM mood/advisory messages
Still a good number of places to update. And still a pain in the neck that takes a bit of time... perhaps not a lot, but still, a bit of time. What I really want is a tool that lets me update my status once and then have it automagically posted across all my various "status services" and blogs. As Ross posts:
Maybe they can work out a way to let you write your status once, publish everywhere, and remove dupes when aggregating.
Or to invert it, I need some way for all of those sites to pull my status from a central location. Perhaps it's like the widget displayed on this page that pulls my info from my Facebook status... but, of course, that widget isn't integrated into my RSS feed for this blog so those who read by RSS will have no view of that widget and my current status in Facebook.
The challenge goes back in part to my previous discussion of the "walled gardens" of social networking. Part of why I feel compelled to update my status in different places is because there are different "communities of interest" with whom I communicate in those different areas. There are some who only read one of my blogs. There are some who only read my Twitter stream. There are some who live online inside of Facebook... while others really only pay attention to IM.
There are different audiences within different walled gardens.
I am the same way. There are some people I only follow in Twitter. Others only in Facebook. For a good number, I see their Facebook updates, Twitter updates and their blog updates. But they don't know that. If they want to post a message that they want all of their various friends and followers to see, what do they have to do?
Post everywhere, naturally.
Breaching those walls - or at least running communication conduits through the walls - will become increasingly important as people continue to understand the utility of these various different "status services". I agree with Ross Mayfield that new forms of status aggregators will need to evolved. The walls must be torn down - or at least eased a bit - because the current situation can't really last long, especially if these services are to move up the curve into mass adoption. (Either that, or one or two of the biggest sites will win out as the place that people use for status updates.)
 And yes, I could throw my MySpace page in there, too, but I don't really use it all that much and so have not attracted people who follow my updates there.