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Business Week comments on the "old fogeys" flocking to Facebook (and Jeff Pulver writes on leaving LinkedIn for Facebook)

image In its article today, "Fogeys Flock to Facebook" (cute alliteration of the letter F, by the way) Business Week talks about the rise in Facebook usage by the older crowd:

But older users are behind the recent traffic surge at Facebook, which says it signs up 150,000 new users a day. In June, 11.5 million of the individual visitors to the site were 35 or older, more than double the number a year before, according to market researcher ComScore Media Metrix. The 35-and-up crowd now accounts for more than 41% of all Facebook visitors.

Given that yours truly counts among the 35 and older crowd, I had to comment on that.  As Facebook claims now to have 33 million members, does that 11.5 million individual users mean that we of the older set now represent a third of Facebook's population?

Readers have seen my writing about Facebook and my various concerns, but I do continue to use the site.  I do, though, think that if Facebook is to keep the older crowd, it will need to grow up a bit in the way it handles members.  For instance, the way networks are sorted is skewed toward dating and setting up Facebook events is really all about partying!

It will definitely be interesting to see: 1) if the old fogeys stay around without some changes; and 2) if the college-age crowd sticks around as their parents come into Facebook!  (At a recent conference another Facebook user talked of joining the site and then "friending" her teenage daughter, who wasn't entirely sure about that!)

Jeff Pulver also wrote a companion article, "Confessions of a LinkedIn Dropout", that continues the thread he began on his blog back in mid-July where Jeff has said that he's stopping his regular use of LinkedIn in favor of Facebook.

Meanwhile, over on his blog, Jason Calcanis is declaring "Facebook Bankruptcy" and saying he's overloaded, which he follows up with a post on "Social Network Exhaustion".

All in all, just more signs that life in the world of Facebook will continue to be quite interesting!

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