You know, I was going to write a longer post about how “trust” is important online… about how great a writer and friend Chris Brogan is… how cool Julien Smith is…
I was going to write all that.
But…
I’ve been (and continue to be) a wee bit busy… Shel already wrote an excellent piece about how PR and marketing folks have a critical role in building trust… and well… here we are at the end of the week.
So let’s keep it simple…
I’ll note that I’m doing something here that I don’t think I’ve ever done in the 9.5 years I’ve been blogging… recommending a book without reading it. That’s new for me. But this is probably one of the rare exceptions I’ll make… you see, Chris is an excellent writer. He’s a storyteller. He’s an explainer… an evangelist… and a friend from years back.
I’ve also had friends who have read it tell me that it’s good. I trust them. 🙂
My copy purchased from Amazon is in the mail… I’m looking forward to reading it…
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Thanks so much for the love, Dan. You know I appreciate your world, too. Thank you and thank you and thank YOU.