Disruptive Conversations

You know, I was going to write a longer post about how "trust" is important online... about how great a writer and friend Chris Brogan is... how cool Julien Smith is...

I was going to write all that.

But...

I've been (and continue to be) a wee bit busy... Shel already wrote an excellent piece about how PR and marketing folks have a critical role in building trust... and well... here we are at the end of the week.

So let's keep it simple...

Buy "Trust Agents"!

I'll note that I'm doing something here that I don't think I've ever done in the 9.5 years I've been blogging... recommending a book without reading it. That's new for me. But this is probably one of the rare exceptions I'll make... you see, Chris is an excellent writer. He's a storyteller. He's an explainer... an evangelist... and a friend from years back.

I've also had friends who have read it tell me that it's good. I trust them. :-)

My copy purchased from Amazon is in the mail... I'm looking forward to reading it...

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