Disruptive Conversations

The content creators' creed:

We have an obligation to be interesting.

Ron said in a subsequent reply back: 'It came from a customer considering a company blog. He said, "So you're saying we have an obligation to be interesting?"'

We don't, of course, truly have that obligation.

We are free to go ahead and create the most boring, useless, trivial, mundane, unreadable and unviewable content.

We have that freedom.

There are no set "rules" that dictate what kind of content we must create online.

But...

IF we want people to read, view or listen to our content...

IF we want people to share our content to others...

IF we want people to take action based on our content (visiting a site, downloading something, buying an item, signing up, etc., etc.)...

IF we want people to choose our content amidst the insane amount of content being created each day...

THEN... I agree with Ron...

We have an obligation to be interesting!

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