Category Archives: Podcasting

Terry Fallis wraps up "The Best Laid Plans", his podcast of his satirical political novel… and the listeners want more!

Over the weekend, Terry Fallis finally distributed the final chapter of “The Best Laid Plans“.  For those of us who have been listening throughout, it was a thrilling ride to the end that very nicely brought the various storylines and characters together in a fun and exciting conclusion.  You kind of knew it had to work out somehow… but the how was the fun part.  As I started listening to the final chapter, I realized that somehow the hovercraft was going to factor in… but the precise manner in which it did was very enjoyable. 

Kudos to Terry for creating characters that we could care about… and also for making the subject of Canadian politics fun and entertaining.   Even though the Canadian system is different from my own world of the US,  Terry left enough clues along the way to help those of us outside the world of Ottawa get a glimpse of how it works inside.  (Full disclosure – I’m a political junkie, so this was great!)

It was amusing to note the other effects of the novel on me.  Last Friday I was in Ottawa and up early driving home to Vermont.  Staying out on the western side of the city, I figured the Queensway (the 417 highway) would be starting to get crowded, so at about 6:30am I took Carling Ave to Richmond Ave down to Wellington Ave and went up over Parliament Hill  (eventually winding through some other streets to catch the 417 on the eastern side of the city and avoid all downtown highway traffic).  As I drove up Wellington in front of the Parliament buildings, I was impressed as always by the sheer grandeur of the Hill, but I also had to laugh and think of the follies of Angus and company in the novel.  As well, Terry threw in enough history along the way that it did give me a deeper appreciation for the sight that lay before my eyes. 

This weekend was, of course, also a sad day… for those of us who have followed the book are now left with no more chapters to hear!   There is, of course, in the comments to the podcast episodes the call already that we want to hear more… which I’m sure I’m sure is both gratifying and a wee bit intimidating to Terry!  (He does, after all, have a PR business to run, family time, Inside PR podcasts to record and all those ice/ball hockey games he has to play!)

I’m looking forward to seeing the book in print… and also to continuing to watch Terry go through the self-publishing process on his blog (where he will also post other announcements).  It’s intriguing to see the options now available to authors… and I thank Terry for keeping us all in the loop.

If you haven’t checked it out, do give it a listen, even if you aren’t that into politics… I think you’ll find it enjoyable.  (I would, though, suggest going back and listening starting at chapter #1! 😉

Podcamp Europe registrations look to be going well… 6 weeks out and 78 people!

Registration for Podcamp Europe (June 12-14, Stockholm, Sweden) seems to be going well… 78 people currently registered, with what looks to be quite an interesting range of people there.   Of course, there still need to be more sessions, but those will come as the time gets closer I am sure.

My primary purpose of travelling to Stockholm, of course, is Spring VON Europe where I will be speaking on VoIP security on a panel moderated by my good friend and colleague Martyn Davies. I’m looking forward to meeting a good number of folks there and hearing some of the sessions.

As my schedule and meetings allow, I’m also looking forward to visiting Podcamp Europe (as I know, is Martyn).  In the spirit of things I naturally put myself down for a session or two and will fit those in somewhere around my VON schedule.   Should definitely be a interesting time.

If you are in Stockholm (or can easily get there), do check out Podcamp Europe.  Registration is free and based on recent Podcamp events will no doubt be a very useful and enjoyable experience.

My Blue Box podcast crosses over the 100,000 download mark

My Blue Box podcast on VoIP security hit a fun little milestone today… it crossed over 100,000 downloads this morning.

It still rather boggles my mind that for such a VERY niche subject (and running 45 minutes on average) we’ve got an overall average of 1,350 downloads per show (and more like 1,700 on recent shows) and according to Feedburner we’re now up around 1,100 subscribers to the RSS feed.  It certainly demonstrates to me the power of the podcasting medium to reach niche audiences.

The stats geeks among you may be interested in the bottom half of my post where I talk a bit about the stats.  It’s particularly interesting to me that while with recent shows the podcatcher vs direct download stat is about 60-70% podcatcher, the *overall* stats give a slight edge (52%) to direct downloads.  My thought is that this is primarily due to either or both:

  1. Listeners going back and listening to older episodes (frightening, but very true!); and
  2. People finding episodes through searching for various terms (the beauty of detailed show notes). 

In both cases, they are probably listening directly either via an actual download or through the flash player on the web site.

As I state there, I have to give a huge thanks to the community of listeners we’ve developed.  I also have to say thanks to Shel Holtz and Neville Hobson over at For Immediate Release who continue to let me play in their sandbox as a weekly correspondent and apply what I learn there to Blue Box and other projects.

Any opinions about Podnova as a podcast directory?

Over on my Blue Box podcast website, I have easy subscription buttons that let you subscribe with iTunes, Yahoo!podcasts or Podcast Pickle (as well as providing a link to the standard RSS feed). There are probably 359 other services that I could put up there, but to be honest, those were the three I put up there when I started the site 1.5 years ago… and I’ve never really bothered to add more.  From a design point-of-view, I didn’t really want to clutter up the sidebar with a zillion buttons… and in fact sometime I may go back in and clean the buttons I have there up a bit.

In any event, a listener wrote in and asked if we could add a button there so that folks could easily subscribe with podnova.  Which of course made me ask the obvious questions – what is podnova?  how many people use them?  why should I give them some of my precious sidebar space?

Being a JuiceReceiver user, I was intrigued to see that podnova was started by one of the original Juice developers, but still, I’m curious to know more.  Do any of you reading this use podnova on a regular basis?  What do you think of it?  Should I add a button to subscribe via the site? 

All comments and feedback are welcome.

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Excellent thoughts on the success/failure of a social media campaign (Bum Rush The Charts)… and my own 2 cents about what else could have been done differently…

As many readers may know, yesterday (Thursday, March 22) was the day that the “Bum Rush The Charts” campaign was trying to get an independent song up into the iTunes Top 10.

It didn’t work… at least in North America according to the latest info in iTunes.

At least, the song didn’t make it up into the Top 10.  Right now, iTunes shows me that the song is still at #67 on the US “Rock” list of top songs, which is where it was before I went to bed about 6 hours ago.  Which isn’t to say the campaign was a failure, because it actually achieved a great amount.  But it didn’t hit the stated goal of landing in the Top 10 in the US iTunes list.

Christopher Penn, one of the primary publicists of the campaign, has already written some excellent reflections about the relative success failure of the campaign and how it could have been done differently.  I think they are actually great thoughts in general about “campaigns” that involve social media.  I would, though, add two more points of my own:

1. Consider the name of the campaign

Maybe it’s an age thing, but I found a lot of people (including myself, initially) were rather clueless about what the term “Bum Rush” meant… and that may have been a barrier.  To a degree it’s along with Christopher’s comment that “edginess” of the campaign may have put some people off… but it’s more that I just don’t think people initially had any understanding of what it was all about.  If you didn’t understand “bum rush”, the title meant nothing to you.

2. Ensure a common domain name/website in all publicity

When I was looking through the digg comments, I kept seeing (crude) comments about “the woman in the video”.  Yet given that I was looking at this web page, I had no clue what the comments were talking about.  Well it turns out that there were really three URLs in use as part of the campaign:

  1. http://www.financialaidpodcast.com/bumrush/
  2. http://bumrushthecharts.blogspot.com/
  3. http://www.bumrushthecharts.com/  (which redirected to #2 after a few seconds)

Based on Twitter msgs and, I think, some blog entries, I was going to #1, but the video in reference was at #2.  So I think another lesson is to ensure that all references are pointing to the same web site.

Anyway, that’s just my 2 cents.  As I said, I would really suggest reading Christopher’s reflections, as they have a much broader applicability than just this campaign.

Trying to kill a buzz in a podcast with Audacity

Frustrating night tonight… I was doing the post-production on a Blue Box Special Edition podcast of the 90-minute workshop that I did along with podcast co-host Jonathan Zar and security researcher Shawn Merdinger out at O’Reilly’s Emerging Telephony conference last month.  Unfortunately, even though I’d jacked into the mixer provided at ETel (or perhaps because I was connected into the mixer), I wound up with an annoying buzz throughout the recording.   I can only guess that it was something with one of the audio components in the setup for the room out there at ETel.  I’ve seen a buzz be created by something as simple as a bad wire or a connector not fully inserted into a jack.  In any event, I wound up with a buzz.

Since I had solved (and blogged about) a similar issue before using Audacity, I spent literally a couple of hours trying to kill off the buzz.  I used hi-pass filters…. notch filters… equalizer effects… all sorts of things.  Searched the web, the Audacity wiki and more.  Unfortunately, this particular buzz seemed to be located right down on the end of the frequency spectrum where our voices are also located!  So when I used a high-pass filter to allow through only frequencies over, say, 300 Hertz, you could hear the effect on our voices.  If I moved the high-pass filter down to say 100 Hz, there was no impact on our voices, but the buzz was still at full strength.  Move it up to 500 or 600 Hz and the buzz was reduced… but so was the quality of our voices.

Wanting to get this episode posted today, I finally gave up and ran it as it was recorded, which was not overly appealing to me.  I always strive to have the highest audio quality possible, which is why I spend the time I do on post-production.  But in the end, there was just no way I could figure it out.  Perhaps with better tools… or more time… perhaps not.  Fun, fun, fun…

Shout-out to Podcamp Toronto folks… hope you have fun!

Just a quick note to say that I hope all of you folks heading up to the big T.O. for Podcamp Toronto have a great time!  (And I’m sure you will!) I can see via Twitter that Bryper, Chris Brogan, John Wall and Christopher Penn are all on their way up there… (currently in Buffalo).  It looks to be a fantastic event. Since I’m heading out to Emerging Telephony in San Francisco on Monday, I just couldn’t also go to Toronto, but it definitely looks to be a great time.  I’ll look forward to reading and hearing about it in various blogs and podcasts over the next days and weeks. 

An interesting way to announce that Odeo is up for sale

I was fascinated to see in an email newsletter today that the owners of Odeo are looking to sell it off to focus on Twitter.  My fascination was just with such a blatant and direct pitch offering up a fairly high profile site.  For those not tracking the world of podcasting, Odeo was one of the entrants in the battle for being the premier podcast host, directory, etc.  I never used them myself, but I knew of other podcasters who did.  But if you look at the stats, they do seem to be getting a good bit of traffic… I mean, 1.5 milion plays of MP3s and 76,000 logins in the last 30 days is nothing to sneeze at.  Still, if they are a small company, I can understand their desire to focus, and if Twitter is where their energy is going, it’s understandable.  I wish them well with the sale and transition, and have to say kudos to them for being very open about wanting to sell off the property.

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New "Podcast Google Gadget Widget Kit" will let users easily put your podcasts on their Google Desktop pages

The ever-amazing Christopher Penn over at the Financial Aid Podcast has put out the word that next weekend at Podcamp Toronto he will be releasing the Google Gadget Widget Kit. I have to say that his example with his own podcast is very cool (picture on the right of it installed on my own Google Desktop).  I’ll look forward to trying it out for Blue Box once he releases the kit.  Chris indicates that it can be added to any web page, so I’ll be intrigued to play with it a bit more once it’s out.

Thanks, Chris, for sharing these tools… and for all the other little projects you are doing. 🙂

Business Week: Podcasts are the next big ad medium

 Yesterday, Business Week posted “The Next Big Ad Medium: Podcasts“, with the subtitle “Advertisers will spend more than $400 million on podcasting by 2011, but they’re still not sure who will be listening to them“. It reports on research out of eMarketer about the growing amount of money to be spent on podcasts…  and provides some speculation about potential audio advertising services to be provided by Google.  It also references the launch of Podtrac, a service to connect podcasters and advertisers.  I don’t know how real the numbers may or may not be, but certainly the reality is that more and more folks are moving to listening to podcasts versus commercial radio, so naturally the advertising will follow.  I have to think advertising will morph a bit to fit the medium, though.  Many people, myself included, turn to podcasts because they are sick of the amount of ads in commercial programs.  Certainly there will be some podcasts that replicate the traditional radio model… and some that have ads at the beginning and end… but I wonder how they’ll work.  It may be that “sponsorships” work better.  We’ll see.  Odds are that there will be many different models just as right now there are many different kinds of podcasts.  The fun part about the medium…